ANALYSIS #01
How I'd grow Amenitiz
A hotel SaaS with a strong product and marketing that doesn't do it justice.
1 min read · April 2026
The business in 90 seconds
Amenitiz is an all-in-one SaaS for independent hotels and small chains. Website, booking engine, channel manager, payments. Founded in Barcelona, operating in 8 countries.
What already works
- Solid product — consolidating 5 tools into one is a clear proposition.
- SEO in secondary markets — they dominate searches in France and Italy.
- Transparent pricing — prices are on the website, no "contact sales".
The levers
Messaging
The hero says "the all-in-one" but doesn't say for whom.
Journey
The website has 3 competing CTAs: demo, free trial, and contact. Pick one.
Retention
No post-signup content. Onboarding is a welcome email and silence.
Move #1
If I could only do one thing this week: rewrite the hero to speak to the independent hotelier's pain, not the product's features.
The lesson
Does your website say what you do, or does it say why your customer should care?