Diego Guzmán Toledo

I work with businesses that already bring in revenue and want to grow faster than they do today. I start with the numbers you already have: where people come from, what it costs to bring them in, and where they drop off. That decides what makes sense to do next.

Putting money into ads is not the same call in a high-margin business as in a tight one, and a loyalty programme does not weigh the same with a high cost per customer as with a low one. So I do not show up with a recipe. I show up with questions about your model, and the tactic comes out of the answers.

When the diagnosis points at something that does not exist yet, I build it. A system that picks a client's highest-search topics every month and leaves the articles ready to publish. Clara, the assistant sitting at the bottom right of this page. Kair, which ranks TikTok and Instagram videos by how far they pull away from the median of their own account. All three are here, with the problem each one solved.

Before this I spent five years inside large organisations. At Publicis I worked on Kellogg's digital investment in the United States. At Accenture I coordinated marketing for the Merck Oncology programme across Chile, Argentina and Peru, as one of three leads for the region. And at Rockin I managed over $400K in ad spend, across ecommerce and B2B accounts. That is where I learned to read big numbers; what I use daily I learned afterwards, on accounts where every euro shows.

Today I lead growth at Mentorhood and consult inside Good People, a B2B agency in Madrid. Every week I write Hike The Market: I take apart how a company grew and say what I would do differently.

If your business already works and you want to know where the ceiling is, write to me.