What I have built

Three systems. One you can try right now.

Each one came out of a problem that kept coming back every week until it stopped.

Own product

Kair: copy the pattern, bring your own story

The problem

Whoever is working in your niche already tested what hooks people. That lesson is sitting there and gets lost because nobody looks at it with a method.

What it does

Kair ranks TikTok and Instagram videos by how far they pull away from the median of their own account, takes the hook from the one that climbs most and builds the script.

Why this way

The easy build was a script generator from scratch. Without comparing against the account median you cannot tell whether a video climbed because of the hook or because it got lucky, and that is where people copy the wrong thing.

This site

Clara, this site's assistant

The problem

Someone who arrives at eleven at night with a question leaves without an answer.

What it does

Clara answers on the spot and asks about your business before giving an opinion. She is at the bottom right.

Why this way

A form asks for your name, your email and your patience, and gives nothing back meanwhile. I would rather the site gave something first. She is a Claude agent inside the site, the same kind I integrate into client systems.

Coworking, Madrid

What people search for decides the month's content

The problem

They did not know what someone searches for before choosing where to work. They published whatever came to mind, whenever it came to mind, and the main search in their city had them on the third page of Google.

What it does

Every month I set it running: it checks what people search for in their city, picks the two topics with the most demand and leaves the articles written and ready to publish. Then it builds the Google Business Profile calendar with links to what went live.

Why this way

I could have built an article generator and left it there. The order is what changes the outcome: demand first, text after. A well written article about something nobody searches for brings nobody.

Your business also has something that repeats every week.

Half an hour with you and your numbers. You leave knowing what can be taken out of the way.