What people search for decides the month's content
The problem
They did not know what someone searches for before choosing where to work. They published whatever came to mind, whenever it came to mind, and the main search in their city had them on the third page of Google.
What it does
Every month the system checks what is being searched in their city, picks the two topics with the most demand and leaves the articles drafted and ready to publish. Then it builds the Google Business Profile posting calendar with links to what went live.
Why this way
I could have built an article generator and left it there. The order is what changes the outcome: demand first, text after. A well written article about something nobody searches for brings nobody.